Announcement below:
link
- Major milestone is the introduction of a new open standard for agentic commerce and AI tools to help retailers connect with high-intent shoppers and drive sales.
- Universal Commerce Protocol (UCP) is a new open standard for agentic commerce that works across the entire shopping journey - from discovery and buying to post-purchase support.
- UCP establishes a common language for agents and systems to operate together across consumer surfaces, businesses and payment providers. So instead of requiring unique connections for every individual agent, UCP enables all agents to interact easily. UCP is built to work across verticals and is compatible with existing industry protocols like Agent2Agent (A2A), Agent Payments Protocol (AP2) and Model Context Protocol (MCP).
- UCP was co-developed with industry leaders including Shopify, Etsy, Wayfair, Target and Walmart, and endorsed by more than 20 others across the ecosystem like Adyen, American Express, Best Buy, Flipkart, Macy's Inc., Mastercard, Stripe, The Home Depot, Visa and Zalando.
- Todor
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Todor Kostov
Director
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