The report analyses 37.5M Copilot conversations from the past year, revealing distinct behavioral patterns in how users engage with the AI assistant across different devices, time periods, and topics.
"THE COPILOT USAGE REPORT 2025"
Key takeaways:
- Health and wellness queries dominate mobile use regardless of hour or month
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Advice-seeking grew throughout the year, with users increasingly treating AI as a guidance source rather than just a pure search tool
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Programming dominated in January, while social topics rose later in the year, reflecting a shift from early adopters toward a broader, mainstream audience.
* Ref: The Rundown AI
- Todor
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Todor Kostov
Director
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