Hello Community!
Here's that research and guide I was referring to in my post after the event at Bloomberg's offices earlier this month. UKSIF's guide on how to talk to your clients about sustainability. Quoting James Alexander from his LinkedIn post this morning:
"Our findings show that fewer than half of the British public have heard of ESG Investing, and 72% of those that have heard of it are favourable to it. By contrast 80% of people have heard of Sustainable Investing or Responsible Investing and around 80% are favourable towards each. It stands to reason that fund literature should use terms that end-investors are familiar with and understand. We're suggesting that firms think about saying 'Sustainable' and 'Responsible' instead of 'ESG' to give a more plain-speaking characterisation of their aims and methods.
Our research also reveals the very positive finding that people are supportive of the principles underlying ESG. Large majorities of respondents want to invest in companies that treat their workers fairly (67%). Respondents also favour companies that have sustainable operations (66%), make careful use of resources (64%) and are transparent about their social and environmental impact (75%). Respondents are also strongly in favour (88%) of full transparency from companies so that investors can make informed decisions."
Here's the guide, also attached and downloadable from our Library.
Share your thoughts on how and which terms you are using in your communication and how it helps?
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Aya Pariy
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