EU is banning "climate neutral" "biodegradable" "carbon neutral" claims for consumer products by 2026. Here's an article from FT
The rules say "generic environmental claims" that could be banned include phrases such as "green", "nature's friend", "energy efficient" and "biodegradable", unless the products can demonstrate "excellent environmental performance"
Feels like a step in the right direction?
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Aya Pariy
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